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We base our consulting services on the following principles:
Appropriate Solutions
Successful marketing and fulfillment systems must balance the
needs of on-line transaction processing (in the call center and
on the Web), customer service, fulfillment and distribution,
and strategic analysis and reporting, often requiring well-integrated,
multi-platform, best-of-breed solutions, or some other form of
distributed processing.
User "Ownership"
The best systems solutions require that the user, not the systems
vendor, take responsibility for comprehensive systems management.
This means that the user needs to:
- make adequate and appropriate investments in IS staff and
resources
- work closely with systems vendors over the life of the system
- make a commitment to understanding and supporting the applications
platforms (hardware, operating system, and software applications)
so that they can function effectively as an informed partner
in the systems management process
Change Management
Systems must change as businesses change - and nearly all businesses
do change (or else they slowly die). A system is not a static
entity but should be a primary vehicle in managing change effectively
and profitably. Users should be as committed to keeping their
systems optimized as they are to keeping their customers happy
and satisfied (the one is often the key to the other).
Effective Communications
Achieving optimum systems solutions requires effective communications
among all the key players - users, vendors, management, and others.
MSA can make sure that such communications take place on a regular
and productive basis.
Professional Commitment to Direct Commerce
Last and certainly not least, we believe that achieving good
marketing and fulfillment solutions requires professionals who
are thoroughly familiar with the scope and the discipline of
the sales, order processing, customer database, direct marketing,
fulfillment, and distribution fields in the catalog, eCommerce,
and direct marketing environment. We take pride in offering that
kind of expertise. Our experience in this field - and our dedication
to it - is what distinguishes us from other consulting firms
and organizations. |