Marketing Systems Analysis a division of IPI, Inc.

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	Ernie Schell, Managing Director, Marketing Systems Analysis
	Executive Director and Founder of Marketing Systems Analysis, providing consulting services for system specification and selection: contact ernie@schell.com Manager of the online Guide to Direct Commerce Systems and Services Author, Choosing and Using Direct Commerce Order Management Systems Software reviewer for MultiChannel Merchant magazine IT Contributor to Target Marketing and Catalog Success magazines IT Columnist and software reviewer for Catalogue & eBusiness magazine Database Marketing software reviewer for Catalog Age magazine ("Catalog Tech" column), 2001- 2004 A former Editor of Target Marketing magazine, he was software reviewer for Catalog Age from 1984 to 1992, and is the Founder and President of Industry Publications International, Inc., which produced annual editions of the GUIDE TO CATALOG MANAGEMENT SOFTWARE from 1986 to 2005. Mr. Schell is a frequent contributor to numerous direct marketing publications and a popular speaker at direct marketing and fulfillment conferences on the subjects of: choosing and using order management and fulfillment software selecting and managing marketing systems database marketing conducting marketing systems audits A consultant since 1985, he has helped nearly 200 catalog and direct marketing companies in the US, Canada, the UK, and Australia to: specify, select, and implement customer database management and order-entry and fulfillment solutions create profit-oriented marketing database programs create enabling Enterprise Systems Plans perform comprehensive Systems Audits
	Trisha Tubbs, Director, SoftResources LLC
	SoftResources has completed over 500 software evaluation and selection projects with public, private and not-for-profit companies and organizations throughout North America, Europe and Asia. Their clients have included Toyota, the Museum of Modern Art (NYC), Vancouver Olympics Organizing Committee 2010, Seminole Tribe of Florida, and the American Heart Association. We rely on SoftResources for helping our clients with specification and selection of POS/Retail solutions, as well as financial, ERP, manufacturing, HR/Payroll, project accounting, and logistics/supply chain systems and applications.
	Steve Mulaik, Partner, The Progress Group
	Steve has over ten years experience as a consultant with The Progress Group, which specializes in custom warehouse design, optimization, and automation; material handling; and the specification and selection of Logistics, Supply Chain, and Warehouse Management Systems for companies such as J. Crew, LL Bean, Lands' End, GAP, Reebok, Williams Sonoma, and ToysRUs.com.
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