Welcome, multi-channel merchants!
Ernie Schell is:
- Executive Director and Founder of Marketing Systems Analysis, providing consulting services for system specification and selection: contact ernie@schell.com
- Founder of the Direct Commerce Systems Forum
- author of the GUIDE TO CATALOG MANAGEMENT SOFTWARE
- Software reviewer for Operations and Fulfillment magazine
- IT Columnist and software reviewer for Catalogue & eBusiness magazine
- Database Marketing software reviewer for Catalog Age magazine (now Multichannel Merchant), 2001 - 2004
- IT Contributor to Target Marketing and Catalog Success (now All About ROI) magazines
A former Editor of Target Marketing magazine (1981-83), Ernie was the first software reviewer for Catalog Age magazine (now Multichannel Merchant) from 1984 to 1992, and the first person to undertake a comprehensive assessment of this field.
He is a frequent speaker at direct commerce industry functions in the US and the UK.
A consultant since 1985, he has helped more than 200 direct commerce and multichannel merchants in the US, Canada, the UK, and Australia to:
- specify, select, and implement order-entry and fulfillment solutions, customer database platforms and eCommerce software
- create profit-oriented marketing database programs
- create enabling Enterprise Systems Plans
- perform comprehensive Systems Audits
